StatCounter: Web Statistics and Analytics
StatCounter: Web Statistics and Analytics

StatCounter is an outstanding, web statistics and analytics alternative to Google Analytics which works well for free or offers paid account levels as well.

I use both StatCounter and Google Analytics but visit the former regularly through the week. I use it to track page view activity, promotion from larger media sites, traffic from specific companies, journalists and even friends by IP Address. I often use it to follow exit link activity as well.

I’ve been using it for years and it provides a reliable, fast service at no cost unless you need to track larger data sets.

Visit their live, active, real world demonstration site to try it out.

Feature Summary

Here’s a bit more from the StatCounter feature guide which you can review for a full summary of its capabilities.

StatCounter offers 2 levels of analysis – simple summary statistics for all your pageloads, unique, returning and first-time visitors, and highly detailed analysis of a smaller number of your latest pageloads. This highly detailed analysis is limited to a smaller number of pageloads because it is highly resource intensive. Your log-size determines how many of your last pageloads are included in this detailed analysis. The free service offers a log-size of 500 – if you require more, upgrades are available (see the pricing page for more details).

These stats are designed to show at a glance how many pageloads, unique visits, returning visits and first time visits your site has received to date. They can be configured to display data of specific interest in a number of different ways. You can:

  • display summary stats per day, week, month, quarter or year
  • display summary stats for a specific date range or period
  • display summary stats using bar graphs or area graphs
  • toggle on and off pageloads/unique/returning/first-time data

So, for example, you can choose to view only pageloads for the period 13 Jan 2005 to 26 March 2005, or view pageloads, unique visits and returning visits for the Last 8 Weeks – virtually any configuration is possible. You can also ‘save’ your favourite configuration so that it automatically displays every time you login. Try out our summary stats using the demo here – we’re sure you’ll like them!

While browsing recent visitors, you can use the magnify tool, you can ‘zoom in’ on individual visitors. You’ll be presented with a plethora of information such as where they are from, their system settings, what link referred them to your site and their navigation path through your site. This kind of valuable detail is available to you as soon as you register a StatCounter account – or you can try out the demo here and have a look!